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Enjoy inspiring, immersive, interactive teatime experiences that go far beyond your traditional brew to embrace wellbeing, sophisticated food pairings, and cocktail mixology. Explore the amazing breadth of choice and variety that the world of artisan tea, cold brews and herbal infusions has to offer. Discover organic, sustainable, ethically sourced teas of outstanding quality and exemplary taste for happiness, health and adventure. Celebrate the power of tea in bringing us together to create the most memorable of experiences.



Shop artisan & specialist teas

Authentic teas from our carefully selected artisan brands. Experience these delicious, sustainable, ethically sourced teas, cold brews & herbal infusions from around the globe.


Most British Day of the year

Join the UK’s biggest ParTea 21st April 2023. Interactive events, retail promotions, celebrity workshops, nationwide Afternoon Tea experiences.


Find your Afternoon Tea

Afternoon Tea has been celebrated and enjoyed for centuries. This remarkable tradition has stood the test of time because it’s an experience like no other.


Immersive, interactive experiences

From fun festivals with thousands of attendees to celebrity workshops, tea mixology masterclasses and even a 17-course tea pairing dinner at the world-famous Savoy Hotel.

Igniting People's
Passion For Tea

The Tea Group is an inclusive community of tea enthusiasts and experts leading a revolution in tea, cold brews and herbal infusions. We are proud of the history and traditions of tea and respectful of the role tea plays in so many different cultures. We are passionate about delivering exceptional consumer experiences in innovative, relevant and modern contemporary formats that appeal to a new generation of tea drinkers. We feel privileged to collaborate with a global community of visionary producers, brands, consumers, hotels, event organisers and retailers uniting tea lovers around the world. Long live tea!

Develop Your ExperTeas

Thirsty for knowledge

Did you know tea is the most popular drink in the world after water? Have you ever wondered if green and black tea come from different plants? Learn more about the many, exciting different teas, cold brews and infusions.

ChariTea & Togetherness

Giving back

Giving back through the power of teatime is of the highest importance to The Tea Group. Sharing a cup of tea and having a good chat can make a real difference. Together we can help nourish the world with love and tea.