Igniting People's
Passion For Tea

The Tea Group is an inclusive community of tea enthusiasts and experts leading a revolution in tea. We are driven by the desire to share our love of tea and to show the amazing breadth of exquisite organic, sustainable and ethically sourced teas from around the world.

"Celebrate the power of tea in bringing us together to create the most memorable of experiences."

Leading A Tea Revolution

Established in 2016, on 21st April we launched National Tea Day, The Queen’s official birthday, to raise awareness of tea and its very special place in British culture. This was closely followed in 2017 by FesTeaVal, the UK’s first-ever dedicated tea lovers event. Celebrating all things tea, National Tea Day has now become the top trending hashtag on the day itself, accruing billions of media impressions.

Our mission is to help develop people’s perception of tea, cold brew and herbal infusions. Providing immersive, interactive tea-time experiences that go far beyond your traditional brew to embrace wellbeing, sophisticated food pairings, and cocktail mixology through engaging tea events, workshops and campaigns both in-person and online via Social Media.

Inspirational Tea Service Solutions

Tea is the most popular drink in the world after water and is the one beverage that can be enjoyed at all times of the day for happiness, health and adventure. We are proud of the history and traditions of tea, respectful of the role tea plays in so many different cultures and passionate about delivering exceptional consumer experiences in innovative, relevant and modern contemporary formats that appeal to a new generation of tea drinkers.

As a result of our artisan brand nurturing programme, we are fortunate to sit on the intersection between consumer, brands and trade. Delivering sustainable, ethical and inspirational tea service solutions for the hospitality and retail sector. Partnering with leading hotels and supplying tea solutions in the UK, Europe, The Middle East, Asia and the Americas. Working on government tea transformation initiatives and national educational and development programmes. Long live tea!

ChariTea & Togetherness

Giving back through the power of teatime is very important to The Tea Group. We believe in the strength of humanity and that bringing people together for a good chat while enjoying a cup of tea really can make a difference. Talking is often the best way to make things better in so many ways and there’s a lot of truth in the old saying, ‘a problem shared is a problem solved’. Through a variety of programmes, we aim to give back and nourish the world with love and tea.