About

A Legacy Forged in Passion & Innovation

Our journey is one of relentless innovation. In 2016, we ignited a cultural phenomenon with the launch of National Tea Day, coinciding with the Queen’s official birthday, a testament to tea's enduring place in British heritage. This was followed by FesTeaVal, the UK's first dedicated tea lover's event, solidifying our position as pioneers in the tea revolution. Today, National Tea Day resonates across digital landscapes, capturing billions of impressions and igniting a global conversation.

A TAPESTRY OF TEA WHERE TRADITION MEETS TRANSFORMATION

Imagine a world where tea transcends the ordinary, becoming a vibrant narrative woven with passion, innovation, and purpose. This is the world we’ve cultivated at The Tea Group. Our story began not just with the founding of National Tea Day, a phenomenon that paints the UK in hues of tea-infused celebration, but with a deeper, more profound vision: to curate a collection of world-class specialty teas, a symphony of flavours crafted predominantly by the remarkable women who shape the industry. We’ve brought these exquisite blends to the world’s most iconic luxury hotels, transforming teatime from a simple ritual into an immersive, multi-sensory experience.

Beyond the Brew A Revolution in Every Cup

We invite you to step beyond the confines of traditional tea service and explore a realm where wellbeing, culinary artistry, and mixology innovation converge. Our offerings extend beyond mere beverages; they are journeys of discovery, showcasing the breathtaking diversity of artisan teas, cold brews, and herbal infusions. Each sip unveils a story of organic, sustainable, and ethically sourced ingredients, meticulously chosen to inspire happiness, health, and a sense of adventure.

Shaping the Future of Tea Experiences

We are more than suppliers; we are architects of transformative tea experiences. Through engaging events, workshops, and digital campaigns, we are redefining the perception of tea, cold brews, and herbal infusions. Our mission is to introduce a new generation to the captivating world of tea, presented in contemporary and relevant formats.

At the Forefront of Ethical and Sustainable Tea Solutions

The Tea Group operates at the vital intersection of consumers, brands, and trade, delivering unparalleled tea service solutions for hospitality and retail built on a foundation of sustainability and uncompromising ethics. We are committed to a 100% plastic-free, slavery-free, and naturally-inspired approach to every teatime solution we provide. Partnering with leading hotels and supplying ethical tea solutions across the UK, Europe, the Middle East, Asia, and the Americas, we are also actively driving positive change through government tea transformation initiatives and national educational development programs. Choose tea that respects people and planet.

We invite you to join us on this extraordinary journey. Discover the transformative power of tea and become a part of our narrative

CHARITEA & TOGETHERNESS

Giving back through the power of teatime is very important to The Tea Group. We believe in the strength of humanity and that bringing people together for a good chat while enjoying a cup of tea really can make a difference. Talking is often the best way to make things better in so many ways and there’s a lot of truth in the old saying, ‘a problem shared is a problem solved’. Through a variety of programmes, we aim to give back and nourish the world with love and tea.